Impact

WITS positively impacts thousands of kids every day.

Our vision is all children and youth living, learning, and playing in safe and caring communities.

WITS programs have empowered hundreds of thousands of Canadian children and youth. Since the WITS strategies started being taught on Vancouver Island in the 1990s, the program has spread to communities in every province and territory in Canada, including in over 50 Indigenous communities, plus schools in USA, Egypt, Korea, Belgium and Germany.

“Kids reach all these outcomes, not just social responsibility outcomes. Because it’s literature-based they’re addressing all these other outcomes as well.” – WITS educator

Pink Shirt Project was started in 2023 and is now used in schools all over Canada. PSP builds on the original principal of Pink Shirt Day: finding creative ways to solve important problems. Canadian Kindness Leaders empowers kids to take action on issues of concern in their communities. CKL was piloted from 2020-2022 in 36 schools in four Canadian provinces.

Although our programs are initiated in schools, they also impact entire communities. The WITS Program takes a whole-school / whole-community approach, providing tools for educators to engage families and community leaders. Many of the projects started through Pink Shirt Project and Canadian Kindness Leaders have spread kindness beyond school grounds and into their communities. And Pink Shirt Day annually reminds just about everyone of the importance of kindness and calling out inappropriate behaviour.

Some of the organizations supporting our important initiatives are Heritage Canada, the Canadian Red Cross, the Robert Bateman Foundation, Safer Schools Together, community and family foundations across the nation, Egale, and the RCMP’s Youth Services and Indigenous Services sections.

We are catalysts of positive change, creating a kinder and more compassionate society.

To learn more, contact us.