Bringing Kindness into the Classroom

Pink Shirt Day Canada Tickets

Teachers and school administrators are encouraged to secure broadcast tickets through PinkShirtDayCanada.ca to ensure their school can participate in this impactful learning experience and join a nationwide conversation about promoting kindness and belonging.

Pink Shirt Day is more than just wearing a pink shirt — it’s a national campaign that raises awareness about bullying and encourages conversations about inclusion and respect. Apart from watching the Pink Shirt Day Canada broadcast, youth all across the country can get involved by submitting questions for guests and by creating their own Pink Shirt Projects — student-led initiatives that encourage creativity, build leadership skills, and have positive community impact. In addition to media events and project opportunities, yes, participants can also order and wear official Pink Shirt Day merchandise — including shirts and hoodies with original designs that reflect the values of the campaign. Proceeds help support WITS Foundation and partner programs, including Indigenous community initiatives. Finally, everyone can support Pink Shirt Day on social media by downloading and sharing WITS FREE Pink Shirt Day graphics on their favourite platforms!

The story of Pink Shirt Day began in 2007 in Berwick, Nova Scotia. After a Grade 9 student was bullied for wearing a pink shirt, two older students — David and Travis — bought 75 pink shirts and encouraged their classmates to wear them in solidarity the next day. To their surprise and delight, most students showed up wearing pink, sending a powerful message: kindness and acceptance matter.

This simple but profound act of support sparked a movement, and over time, the last Wednesday in February has become the nationally recognized Pink Shirt Day in Canada.

Bullying continues to be a serious issue in schools, online, and in communities. Pink Shirt Day Canada provides an annual focal point for discussing respect and taking collective action to foster safer environments. By engaging students, educators, and communities, the campaign encourages ongoing dialogue and action around kindness and inclusion. Whether through school events, broadcast participation, or simply wearing a pink shirt, individuals across Canada contribute to a larger movement — one that says, clearly and compassionately: you are not alone, and we choose  to be kind.